Oven Man Repairz = Adelaide Oven Repairs

Oven Man Adelaide

Oven Man Repairz


The Oven Man Adelaide! These individual words are not a unique business name! According to our competition they are words describing what they do. And so when they advertise on Google they justify using our registered business name “Adelaide Oven Repairs” in their search return title:

Oven Man Adelaide Advert

If they were using real language to describe what they do, it would be; Oven Repairs in Adelaide not Adelaide Oven Repairs

How to stop competitors causing confusion in the market place. Apart from going to court and spending lots of money to have them stop, not a lot. And spending that money means we have stopped one of many. We would need to do it time and again to stop others from doing the same thing. 

The Oven Man Adelaide is a domain we will use to deter this particular company from the practice of “Passing Off”. But in the longer term our business needs to evolve to a longer term approach, hence the change to Oven RepairZ with the “Z” instead of the “S” at the end of the the word. This means it is no longer a word. Rather it will become a trademark and thereby impede companies from using the term Repairz in their search results.


Back in the print media days, if you wanted to get a leap over the competition in the Yellow pages you could use a name like AArdvark Oven Repairs with double A’s in your business name to get listed first. This alphabetic strategy morphed on the internet search world into Exact Match Domains (EMD’s). The early bird would get the worm if they secured the EMD that related to their business activity. It’s been so successful that others wanting to rise in the search results ranking started using the business name of others and called the practice every day language rather than the true activity of “passing off”. 

Metropolitan Plumbing is about the test this in court against Sharpe Electrical. We wait with baited breath!


What we learnt long ago is the derivative thinking of our competitor, meant they would always be trying to copy our innovations. We segmented our business from the overarching category ‘Appliance Repairs’ to ‘Oven Repairs’ long before others, including Google, considered this was a business in its own right.

So we have registered the business name Oven Man Repairz and secured a number of related domains as a defensive position. We bought the domain www.adelaideovenguy.com.au before our competitor considered copying our business segmentation model. Oven Man, grrr how many permutation of a name do you have to lock down in order to stop your competitors. We bought Oven Specialists, Oven Guy and about a hundreds others, but not Oven Man. Not that buying the domain Oven Man would have been the end of it. These guys would have kept going till they found a name that would work. They registered the business name Adelaide Oven Specialists thinking they have found gold! Only to learn that we already owned the domain name. 

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This form is for domestic customers only. This is a booking, not a confirmation! If you are a Rental Property Owner/Manager/Tenant/Commercial Operator please use the Rental booking form. The 10% discount is for domestic customers only. If you use this Booking Form you will not receive a “Tax invoice”. 

Electric Oven Repair

Book online and save 10%

Booking online saves time, errors and provides a written record of the appointment details. We pass this saving on via a 10% discount. Please make sure your email/mobile phone number is correct, as we sms/email a time and date confirmation. If the date you have selected is not available we will continue to communicate via email to finalise a time and date confirmation. By submitting a booking means you have agreed to have us attend your property to repair your appliance and have accepted our terms and conditions. We will send you a date and time confirmation by sms/email as you choose. Your receiving the date and time confirmation does not negate your booking obligations.

Please note* This form is for privately owned residences only. If you are a Property Owner/Manager or Tenant; please use our rental property form.


We carry a selection of spares for the most common faults and should our technician not have the required parts on board, there is no additional Service Call Out Charge for the return visit. Warranty claims must be submitted in writing, and when applicable are conditional upon all accounts and payments being in order and fully settled as per our trading terms. Things go wrong! If you haven’t received your booking confirmation by the time you anticipated; call! The amount of incorrect phone numbers/ email addresses etc. we receive means you might not receive your confirmation as anticipated. Ring us before you go off making alternate arrangements. All postponements or cancellations must be submitted in writing 24 hours prior to the appointment time. Failure to do so in a timely manner will incur cancellation charges.

Contingency Bookings

If you are not sure what Contingency bookings are; then read on! It’s when a customer makes a booking, but then rings around to find another repairer who can maybe make it earlier! This is not just frowned upon, but makes up a big part of lost revenue for any repair operation. So please; do the ring around before making a booking. And then if we end up your best option, please then make a booking.

*During business hours. Over-night submissions will be responded to the following business day.

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